Trust Factor: Why You Should Steer Clear of AI Content Writers

Although science and technological progress have been taking giant leaps in recent years, most people still don’t know what artificial intelligence is or how it can affect their everyday lives. To be honest, for most people, it is a term we encounter in modern Hollywood movies with superheroes and robots.

Well, guess what? It is something that exists not only in some creative movie scripts but is gradually assisting or even replacing some everyday human activities. For example, today, AI can already regulate the temperature of your house, keep your car engine running smoothly and design a better toaster.

Yes, even content writing is becoming affected. Or not? Before we clear that out, let’s see what AI really is.


Natural language generation (NLG) has been around for over 50 years. However, for most of its history, it never was good enough. It couldn’t read well, and the text it produced was quickly identified as computer-generated. It may have worked for some content stuck to a formula, but that was it. Later, the so-called content spinners rewrote content in hopes other computer-generated readers would recognize the written text as “new.” But again, that wasn’t good enough.

It wasn’t long before the data scientists emerged with a new wonder tool. It boils down to this: you no longer need to input a strict set of rules and parameters for AI to produce quality content. So the computers learn to read better so now they know how to write better. It is no longer a science fiction possibility, not falling in the ream of impossibility. Ok, it might be a secret that writers do not like to share, but AI is receiving increasing attention. Of course, this advancement freaked out a lot of people.

But that’s okay, and I will explain why.

AI is not as intelligent as you think. You give it input; it reads that input and generates output. To appear as though a human wrote it, someone must teach the AI software to think like a human and define the correct output.

Think of it this way: AI is a student, and humans are the teachers. True, some people are already using the software, and it may work well in some cases.

But there are some exceptions:

● It’s not very good at writing more extended than a few paragraphs

● It can be hit or miss with short-form content

● Manual polish is needed for even the excellent copy

Will there be better software? You bet there will be. But to say that AI-generated content is equivalent to human creativity, you would need to test infinite versions of unlimited text to find the winners that bring the highest return of investment. That will require unlimited time and an unlimited budget.

Creating Content Using AI

Creating AI programs to generate content is more complicated than it sounds. The construction is not that simple. It stretches beyond the realm of merely lining up the right ones and zeros.

Computer programmers use methods similar to what is used when learning a foreign language: one must understand the goals, and explicitly learn the rules, review the past successes and practice, practice, practice!

It takes a massive amount of continuous practice in existing content to produce something new that simulates those past articles.

Should You Trust AI?

Well, yes and no.

The success of AI writing products proves that AI has developed to the point where it is good at specific tasks. On the other hand, humans are good at things that artificial intelligence can’t replicate, like creativity, empathy, and emotions. Humans have been natural storytellers since the beginning of time, whereas AI is not. It is in our souls. Artificial Intelligence can simulate language and intelligence, but it can’t copy expression. So written copy, done by humans, will not disappear any time soon.

Readers demand more personalization through understanding their aspirations and demands in marketing copy. Can AI fill that void between creating text and connecting emotionally with audiences?

Not really.

There is a long road ahead of us. Human content writers far surpass AI and human content writing is far more impressive and personal. It is not just a trust factor. Human content writers are the only ones that can choose the right words that resonate with other humans. It takes a human to understand another human's thoughts and emotional complexities.

Moreover, AI content falls short of:

These capabilities:

● Developing ideas-AI content writer can organize facts and find the words to communicate and converse with your audience. However, an AI content creator will never take the research and facts and further develop them into ideas.

Understanding audiences and personalities:

● It takes a human writer to communicate conversationally in a way that lets customers know you understand them.

● Understanding the nuances of tone.Α women’s wellness blog written by a 45-year-old mom is an entirely different blog than one written by a 25-year-old bodybuilder.

● Displaying authenticity- creating content that differentiates your brand from all the rest takes subtlety and personality that AI writers just don’t have.

● They are choosing between compelling synonyms. The human writer knows whether to choose the right one between the word "animated" or "exuberant" among the dozen words that describe an enthusiastic feeling,cannot, but an AI writer can’t.

And that is the point where the human factor blends in. Whether you are using AI-generated content to develop ideas, say the same thing differently, or craft messages that hit your demographic sweet spot, you’re still doing the creative part. You’re still behind the wheel; you are just using the auto pilot a bit. And that’ s ok. But should you trust your auto pilot to land your aircraft? I would dare say, no.