The Solution for Beginner Content Writers: Iris Academy

Have you ever considered submitting your candidacy for a freelance writer position? Have you ever thought of applying for a writing job to supplement your income, but just do not know where to start? Novice writers have pain points that fully equipped and experienced writers of today know all too well. From grammar to style and from creativity to editing, content writing has a vast scope of subtopics to learn, practice, and execute.  Read on and discover the solution for beginner content writers.

What is Content Writing?

Content writing consists of systematically planning, writing, and editing enticing and engaging website content for (oftentimes) digital marketing purposes. Content writing includes (but is not limited to):

  1. Blog posts

  2. Articles

  3. Social media posts

  4. Video scripts

  5. Website content

  6. Podcasts

  7. Search engine optimization (SEO)

  8. Brand journalism

  9. Press releases

  10. Copywriting

  11. Long-form

In a nutshell, content writers write everything you see on the internet and more. But employers and clients have four big concerns about writers before they bring them onto their team.

4 Pain Points for Beginner Writers


Content writing is magnanimous with research–you cannot have one without the other. To write great content, you must intimately know your subject matter—you are now the expert.

Well, for many people, knowing a subject matter outside of their specialty niche or genre requires study and research—and the same goes for content writers, even more so. Content writers must educate, inform, describe, and/or persuade their audience to do something with the content they have provided, but the audience cannot act on the provided content if they do not understand it first.

While it makes sense that not everyone has experience in every industry, content writers must have a thirst for knowledge and natural curiosity.


The second reason that readers cannot act on content stems from the writer’s failure to engage and entice them. If no allure exists, the content will read as nothing more than boring, dull text. The content must include some engaging components that entice, inspire, and motivate the audience to act. A boring industry does not imply boring content. The job of the writer consists of taking a topic—any topic—and making it intriguing and enticing for an audience. As a writer, you want your readers to want to continue reading. By writing engaging and enticing content, you can assure that your audience will read your subject matter from beginning to end, regardless of the topic.


Do you know your audience? Do you know how your content will solve one of their problems or address one of their concerns?

Rule of thumb: the more you understand your audience, the better your content will get.

How do you know your audience?

Create a persona.

Customer Personas

A customer persona answers the question, “Who is your audience?”

A persona gives you the opportunity to look at the reader, understand their point of view, and address their needs and desires.

Here is where more research comes in to play.

How do you know the point of view of your audience? How can you meet their needs and desires?

You connect with your readers by researching your audience, understanding their perspective, and delivering content that addresses their needs and desires.

But what kind of content addresses the needs and desires of your audience?

Quality content.


When you write, write high-quality content. But how do you know when you have high-quality content?

When your content effectively and efficiently addresses the needs and desires of your audience, you have done your job. You should strive for well-written, well-researched content that stands on its own every time you sit down to write. In the end, content is just information; it is your job as the writer to breathe life into it and give it the quality your audience deserves.

Tips for Beginner Content Writers

Getting started as a content writer may seem intimidating, perhaps overwhelming. But with the following steps, fun and excitement will surely replace your angst in no time at all.

1.     Get to know your writing style.

Every writer has a style. By writing and practicing, you will soon be able to identify yours. Your style develops naturally via experience and will evolve over time. What does “style” consist of? Your writing style encompasses your voice, the way you express yourself, the way you use lists and formatting, and your opinions on various subjects.

2.     Practice, Practice, Practice.

The more you practice, the easier content writing will become. Writing a lot and writing constantly will help you become more familiar with the content writing process.

3.     Keep your content simple.

No need to use big, elaborate wording. Keep your wording short, sweet, and to the point.

4.     Proofread and edit your content.

Make sure you proofread your work and edit where necessary. Try reading your work aloud. Use online tools to help you find grammatical errors and spelling mistakes.

5.     Focus on the topic.

Stay on track, and do not let your mind wander. Stick to the topic at hand.

6.     Get used to research.

Content writers need to do lots of research, an essential and critical part of the content writer role. Writers need to approach the research process with the following questions in hand: why are you writing the content, who are you writing the content for, and what is the tone, format, and expertise level of your target audience?

But you may be contemplating about how you know if you are on the right track.

Read on and see how you can execute what you have learned, and get real, honest feedback to boot.

Introducing The Ultimate Online Writers’ Course by Iris Academy

With over 40 writers in tow to deliver content to clients around the globe, Iris Writing International now brings step-by-step top-tier training to guide its writing subscribers with producing quality professional content.

Iris Academy hosts nine tiers of The Ultimate Online Writers’ Course. Each training tier focuses on a different content writing emphasis and concludes with a test designed to reinforce the material and ensure that each tier’s subject matter was efficiently shared.

The Training Tiers of Iris Academy

The topic of each tier breaks down as follows:

  1. Tier One: Content Marketing 101

  2. Tier Two: Web Page Content/SEO/A/B Testing

  3. Tier Three: Content and Blogging

  4. Tier Four: Long-form Content and Lesser Known Content

  5. Tier Five: In-depth Look at SEO/Keywords/Content Optimization

  6. Tier Six: Social Media Content

  7. Tier Seven: Stitching/Creating a Logical Flow/Meeting Your Client’s Needs

  8. Tier Eight: Stitching/Creating a Logical Flow/Meeting Your Client’s Needs

  9. Tier Nine: Stitching/Creating a Logical Flow/Meeting Your Client’s Needs

Iris Academy’s Digital Certificate/Badge

Upon successful completion of the course, you will receive a digital certificate that you can add to your portfolio. A digital badge will also be available for you to display on your webpage/portfolio/blog, which will add credibility to your writing services.

Customer Support

We have support available for instant chat or email throughout the day. However, if customer support is unavailable, leave a message and you will receive a response within 24 hours. As the course is self-directed, you will need minimal supervision or support.

Who Can Join?

Anyone who has interest in pursuing a freelance writing career or who wants to learn more about content writing is welcome.

The Ultimate Online Writers’ Course is for you if you have considered:

  1. A full-time or part-time freelancing career

  2. A position in a conventional agency

  3. Writing your own blog

  4. Beginner writers who want to learn the basics of writing

  5. Experience writers who want to stay current with content trends and tools

  6. Writing to supplement your income

  7. Writing, but never knew how to start or where to begin

How to Enroll

To purchase The Ultimate Online Writers’ Course by Iris Academy, simply follow the steps below:

  1. Visit the site

  2. Create an account. (Click the white button on the top left side).

  3. Confirm your membership in your confirmation email.

  4. Login to your account again

  5. From the dropdown menu, access your account.

  6. Click on “subscriptions”.

  7. Purchase the membership.

The Ultimate Online Writers’ Course by Iris Academy solves the problems, issues, and concerns that beginner writers face every day. By enrolling in this course, novice writers and expert writers alike will learn more about how to write an engaging piece, how to connect with an audience, and how to produce even better-quality content.

Iris Academy knows writers and knows how to train them to produce professional-quality content. They have heard writers express that they want to write, but do not know where to start.

Here is your answer!

Start with The Ultimate Online Writers’ Course by Iris Academy—the roadmap for aspiring writers.