The Holiday Guide for Social Media Content Writers

Halls are beginning to be decked with boughs of holly, and the traditional holiday jingles are gracing the radios. So, it’s time for a holiday guide that can provide tips for writers in 2020.

As many shoppers are turning to social media platforms to search for gift ideas if not make outright purchases, we need to prepare our brand’s content to make sure it’s as engaging as possible.

This is the time of year where you can really flex your creative chops in new ways to move traffic to your site.

Whether or not you’re trying to persuade shoppers to find the perfect gift for their loved ones or themselves, we’re here to make sure you have the best chance to reach them.

Prep Your Social Media Content Pronto

The end of the year is already a hectic time, and it’s easy to let social media campaigns fall to the wayside, however, that’d be a huge mistake.

The only way to make sure you stay on task is to create a schedule and stick to it. You want to stay on top of every post that goes out, and the best way to accomplish this is to automate it.

So, after you’ve formulated every post and picked the optimal time to release it, use one of the many social media profile managers to automate the process so that you can set it and forget it.

Types of Post to Keep in Mind

Stories: Using the Stories feature on several social media platforms can help your brand’s image by putting a human face to the company with some candid behind-the-scenes footage.

Charitable Activities: If your company performs charitable deeds this time of year, make sure to document it and let your audience know.

Traditional Holiday Content: You can make a 12-days of Christmas style post, these can be anything from tips on how to survive a family get-together to recipes and everything between.

Crafting Ideas: You can create a series of holiday-themed crafts and how to make them.

Run a Contest: The holidays are the perfect time to create a contest as everyone is already in the mindset of getting something.

Pro Tip:

You may be tempted to schedule everything in advance, but you might want to leave yourself some room to maneuver your content by only scheduling really important posts and leaving others to be placed when necessary.

Give Your Social Media Profiles a Holiday Makeover

Now that you’ve planned out the most important parts of your holiday content campaigns, don’t forget to give your brand’s social media pages a holiday touch.

  1. Create holiday-themed ads

  2. You can add a festive flair to your logo, letting everyone know that you have the seasonal spirit.

  3. Change the cover image for your brand’s Facebook and Twitter profiles.

While you’re giving your profile a makeover and planning your post, try including some sincere holiday messages to your audience. You can still stay on track with your standard promotional fair, but try to intersperse some holiday cheer by honestly engaging your users or just by thanking them for using your brand.

Pro Tip

If you can avoid making this overly focused on sales, you can see a large amount of users process through the marketing funnel with these personal messages.

Prepare for the Holiday Rush

You may be rushing to keep ahead of all of the content writing and article planning for the season, but your not the only one running around.

Take advantage of this hectic, fast-paced season by focusing on saving time versus saving money during the holiday. While everyone loves a good deal, this time of year, people generally prefer speed over cost.

While you’re planning for your audience’s rush, don’t neglect to stay ahead of yours.

One way you can do this is to get your ad campaigns approved before the peak time to post them. As soon as you create an ad post, submit for approval, because some platforms may not be as fast as others for the approval process.

This way you don’t run the risk of missing the window for the best sales window, and if you need to retouch them, you have more than enough time.

Target More Than Christmas

Many companies rely solely on Christmas and New Years’ holidays, and you may see a few Hanukkah and Thanksgivings, but don’t forget that other holidays can be explored during the season. These holiday campaigns are also mostly relegated to December, however, right around the corner, more than half of the world will soon be celebrating the Lunar New Year. By branching out, you’ll soon be accessing a large part of the world that’s waiting to be engaged. Don’t forget to include all of the winter holidays into your plan, and you’ll see more people start engaging with your brand.