The Best Online Classes For Writers In 2022


You know the saying "There is no rest for the wicked," right? Well, in our case, the expression would most aptly be "there is no rest for the content writer who wants to stay ahead of the game."


Yes, there is no rest for us because there is no magic recipe to being an excellent writer, contrary to what many people believe. Content writers are not producing mini literary masterpieces in their secret magic laboratory while burning sage over a fire-cracked with primroses.


Instead, content writers labor over their computer screens for hours and hours, writing, editing, and torturing their brains until that single sentence feels just right.


On top of that, there is an exponentially increasing influx of new aspiring writers that we must compete with. So, what do we do? Well, we take a break from writing and educate ourselves on writing and the latest emerging trends.


So, what online writing course should you be on the lookout for? Here is a list of 5 hot subjects that any content writer needs to master to stay afloat for 2022.



1. How To Write Killer Social Media Ads that Convert

Ah! Social Media Ads. Where do I even begin? There are so many different social media platforms that businesses are constantly using to promote their brands. But writing killer social media ads that convert is an art in and of itself. Each forum has its own rules and etiquette, and you need to be well versed in each one's particular linguistics. Punching a few words on your keyboard won't cut it. Instead, you need to create fantastic punch lines. You need to be smart, and eloquent, and laconic. With social media ads, less is more, so you better find an online course that teaches you how to be all that jazz!



2. How To Craft Accurate Buyer Personas

You cannot write compelling and riveting content if you do not know who you are writing for. Therefore, it is paramount that you know how to craft accurate buyer personas. Simply knowing the superficial demographic information of your target audience will not cut it. If you want to create copy that resonates with your audience, hits straight to their heart, and makes them - ultimately- convert, you need to dig beneath the surface. You need to know what their dreams and hopes are. You must understand their deepest fears and the worries that keep them up at night. Otherwise, you will not be able to produce content that is valuable for them.

3. How To Master UX Writing

Even though UX writing has been around for many years, the coinage is relatively new. Nevertheless, it is the content writing world's latest and most sought-after darling. By UX writing, we mean the experience your reader receives from interacting with your content. It stretches beyond the realms of writing and touches the entire user experience from the moment they land on your page to the moment they consume your content. UX Writing is so critical that companies hire entire teams to improve their customers' experience with their brand. So, if you want to stay on board the content writing game in 2022, UX writing is an online course you definitely must sign up for.

4. How To Match Tone

Matching tone is another thing you should be able to do, and if you are not sure what it is, you must search for an online course that will help you understand the basics. In brief, when you match the tone, your writing reflects your readers' emotions. It shows that you understand their problems, empathize with them, and offer a sincere and genuine solution to their problems. It allows your readers to see you as one of them, and in doing so, they are more inclined to trust you and accept what you are saying is true. Easier said than done; it takes some excellent writing skills to match the tone. There is a fine line between being empathetic and patronizing, and you certainly do not want to cross it.


5. How To Write Poetically

You do not have to be a poet to write poetically. But you do need to enroll in a course that teaches you how to master literary devices, write with rhythm, and harness the power of transition words. Words are the only tool in the arsenal of content writers - use them wisely, and they can be a very potent method to hook your readers.


Magic mastery or mastering Magic?


Are content writers magic masters? Or are they able to master the magic art of writing compelling and engaging content? Well, I would dare say that we are humble mortals who love their work and work hard at what we love. But we never rest on our laurels. Sometimes we need a little bit of extra help and allow ourselves the gift of someone else's wisdom.



Online writing courses are essential for every writer. There is always something new and interesting to learn. Join Iris Writing Academy today and learn how to spread a little magic sparkle with your writing. And you never know. We just might have a magic wand for you!