My Content Story: Aimee Faunillan Abella- Wordsmithing and Coffee

My foray into online copywriting started many years ago when I was still comfortably employed as an insurance analyst. I remember working on insurance calculations and loan applications by day and writing my thoughts and observations in my personal blog by night — even when I was sure no one was reading. It was 2007 or 2008, and almost everyone I knew treated their blog as a personal diary of sorts. I sure did, and it was only later that I understood I could actually write a good piece, publish it somewhere, and get paid for it.

Before long, I started work as an online copywriter.

My first online writing job was a struggle, and I mean this in so many ways, but I didn’t mind the challenges at that point. I was ecstatic to have finally landed a writing job after working in the government, burrowed in endless paperwork, for years. I felt ecstatic when I received my first paycheck, thinking to myself that if I could not make it in the big city as a magazine editor or as a journalist, then copywriting was the next best thing.

It was. And now, many years later, it still is.

There are many things to love about copywriting, and I could count the ways. One of the biggest pluses for me, even after all these years, is the flexible schedule. While there are deadlines to beat, there is no structured timeframe from when to start writing or when to end it. This means having the time to read through valuable materials, to let ideas float, settle, and to simmer to a thick, rich brew. This means that I can be as creative as I need to, all while taking to mind the client’s instructions and specifications.

In this way I am reminded that while the creative process benefits my writerly passions, the entire work is geared towards helping someone or some business achieve a specific purpose — whether communicating new information or persuading an audience of a novel idea. For me, this is its biggest reward.

Nonetheless, writing is not without its own bitter pill. When the deadlines pile up, writing can cease to be fun and exciting. Sometimes, too, one will be asked to write multiple articles on the same topic— and this can kill creativity right off the first few pages. I guess this is where I struggle the most.

And yet, this is also where I am reminded of one most important thing. Writing is work. It requires studying the material, putting in the hours, and reading again and again to come up with fresher, newer ways of saying the same things. Because this is what all writing is: saying the same things differently and clearly, without losing one’s own originality.

After all, whether on good days or bad days, there will always be coffee. Freshly-brewed and fragrant, just like ideas. It will simmer, and then you will have to take that first sip before things turn cold. Good coffee — just like a well-written piece — cannot be rushed. You, the writer, has to wait out the brewing and the pouring. But it also doesn’t mean having to wait for too long a time. Too much waiting leads to staleness and this you wouldn’t want, whether in writing or in other things.

No one else could have put it out better than Chekhov when he reminds writers of this universal writing truth: Don’t tell me the moon is shining; show me the glint of light on broken glass.

Here at Iris Content, we would like to believe we are more than just another copywriting agency. We are a well-balanced team of creators. Coming from different walks of life, our experiences set us apart as individuals, but we are brought together by an overarching passion for the written word. A passion for research and content writing, a desire to help our clients achieve their goals. Aiming for excellence, we are stronger together, as a content team. Starting this May, every month, you will find out in this blogging section what our writers have been up to, what their take on the content world is. Because our content is not automatic and soulless, because our team members have their own voices and their own expertise that you can now benefit from directly.