More consumers are online using their smartphone camera. Brands can tap into this market by offering experiences consumers can relate with through useful content. Visual content marketing gives you an upper edge when it comes to tuning in to the needs of your customers. A study by Forbes reinforces the latter statement by showing 59% senior executes prefer video over text. Video wins over text.
An immersive experience?
It includes giving consumers an in-depth view of your products and services. Using VR allows you to give your reader a sample of the product and this can help them nail the decision to buy your product. Getting more engagement from your consumers means receiving valuable feedback through comments and questions to improve your products.
What you need to know about visual content
When you get a visual content creator for your business, you want to get the most value from your content. According to HubSpot, you must do several things if you want to achieve profitable visual content marketing. Your visual content must be easy to share and this includes infographics, quote cards and using thought-provoking questions. Personalise an experience by putting a face behind the brand when you share your eye-catching photographs.
The visual content must have a call to action if you don’t want to lose leads for your business. Brand your images to engage more with your audience and share with them interesting visual data. An engaging video has a 64% chance of giving you a sale same as using informative screenshots with testimonials of your brand.
A catchy headline for a higher click-through rate
But, before you give your target market an immersive experience, your visual content needs an attention-grabbing headline. The headline can prompt the consumer to either share your content or give it a pass. Make it as short as 8 words and if possible, let it be a question. Better, even so, connect with the reader by writing in the second person.
Use “you” and avoid rhetorical questions. Although you should not abuse this, you can get more clicks if you end your headline with three exclamation points. Using big numbers in your headline makes it more dramatic. Negative superlatives and offering a “guide-to” can increase your click-through rate.
Getting more engagement for your content
Video ads stay in the memory of 80% of consumers even for 30 days. Videos produce the highest conversion compared to other types of content. And, 74% of consumers who watch your video are more likely to buy your product. For an immersive experience with your visual content, make vertical videos. This removes the need for consumers to keep on turning their phones to watch your video. A 360-degree video also does good to engage the consumer with your brand.
A live video walking your audience through your products and services is useful for more engagement. Using Augmented Reality gives a consumer a vivid experience of what it would be like to buy your product. Connect with your target market by creating how-to videos, animated explainer videos, demos, behind-the-scenes, testimonials, webinars, and expert interviews videos.
With an 800% spike in the search for infographics on Google, you’d be wrong not to invest in visual content marketing using this tool. You can grow your traffic by 12% more if you use infographics. The icons, pictures, designs, shapes, fonts, and colours your visual content creator includes in your infographic must be relevant to the message you want to convey to your target market. And, add a thumbnail image with a hyperlink to your site in your infographic. When readers click to get the full image, you can equate this to more traffic to your site.
When using an infographic, you must give attention to three important things; benefits, empathy and a solution. What will the reader get from your product or service? Your reader needs to know “What’s In It For Me” before you give them your list of product or services. You must empathise with the reader by relating to their struggles. Finally, offer a solution to end their pain. You can explore several ways to give your customer an immersive experience with your infographic. These include making infographics with multi-pages, ability to scroll, using animation and including useful data content.
Make your brand relatable to your reader
If you want your visual content to appear authentic and reduce the chances of it being ignored, replace stock photos with real photos of your staff. Consumers can easily connect to such personalized photos because it shows you as human. For a better experience, more consumers want to interact with their chosen brand, and this means replying to their questions and addressing their comments.
Using screenshots for your visual content marketing adds meaning to the statistics you present to your market. And, you can use them in infographics if you wish not to use them as standalone visual content. Screenshots give readers a “first hand” view of your product and its features. Using screenshots builds a reader’s trust in your brand. You can get screenshots of your product reviews from Capterra and Google.
A profitable way to use quotes in your visual content strategy is to combine them with influencer marketing. Include the influencer’s quote and you can expect to record more shares of your content if the influencer responds to it. And, readers relate easily to influencers and can buy a product based on this.
To put a cap on this, without a call to action on your visual content, you risk drawing zero leads to your brand. Your CTA must not be less than three words. Even more than a sentence can suffice. But, make sure it’s strong, direct and without distractions. Well, after everything for your visual content is right, post it at the right time. Remember, visual content analysis will help you know your ROI and give you valuable improvement suggestions you can use.