If you have been blogging for some while now, the idea of expanding your online presence would have crossed your mind. The temptation is quite common; while managing one blog is hard work enough, writers are often tempted to diversify and create more work. Many writers run multiple blogs successfully, yet some find it too much and start burning out.
The decision to start a second or a third blog should be taken very strategically. You have to understand that with more blogs comes more responsibility. Not just you have to write more, you have more work in terms of promotions, newsletters, etc. You would have to be disciplined and organized about your work, and probably have to devote more hours to writing.
Of course, running multiple blogs has its advantages, which justify the efforts. Let’s discuss when it’s a great idea to run multiple blogs, and when it isn’t!
Multiple Blogs- Should You or Shouldn’t You?
Rather than straightaway setting up a new page for another blog, assess whether it’s the right thing for you or not.
Multiple Blogs- Advantages
You should go for another blog only when you are comfortable running your first blog, and you want to write about something different that would be out of the place on your current blog.
You can write about another niche and solidify your online presence by running multiple blogs. Doing the same in one blog, especially when the niches are too different, would confuse your audience and dilute the perception they have about your blog.
You can interlink your multiple blogs and boost cross-promotion. Rather than relying on others to generate backlinks for your website, you can do that by yourself as you have more than one blog.
You can have one blog for professional objectives, and another one to write your heart out! Yes, if you love to write for people and don’t find an outlet, have another blog to write your musings, poems, stories, etc. without worrying about SEOs and other metrics. It could serve as a place to blow off some steam and enhance creativity.
You could branch out your main blog to cater similar content to a different audience. For instance, if you have been running a cooking blog, you can have a separate one solely focused on vegan recipes.
It’s an opportunity to clock in more revenues from advertising.
Multiple Blogs- Disadvantages
Not all bloggers have been able to manage multiple blogs successfully. There are some cons to running multiple blogs, so foray into this space only if you have the mental space to avoid these pitfalls.
Since posting regularly is the premise on which blogs are built, you would have more work in hand if you go for additional blogs. If you find it difficult to manage your current blog, going for a second one is not a great idea.
You would need to promote all the blogs separately on social media and create separate newsletters for them. Are you willing to plan and execute the additional work?
Once again, there would be more work in terms of competitor analysis, SEO audit, and coming up with new topics. Are you up for the challenge?
However, bloggers who run multiple blogs efficiently do exist. They are super planned, organized, and disciplined about their work. Let us understand some ways in which writers run multiple blogs successfully.
Tips To Manage Multiple Blogs-
Plan Topics in Advance
Some writers think of a new topic each week, just before their posting day. And some writers chalk out all the topics they want to write about for the whole month during the first few days. The second approach is highly recommended for writers who have more than one blog to take care of.
A lot of bloggers opine that figuring out what to write about consumes more time than the actual writing process. Also, posting high-quality posts regularly is more desirable than putting up fluffy text every other day. Hence, bloggers who want to run multiple blogs should plan the topics well in advance in order to save time and come up with riveting blog posts consistently.
Have A Content Calender
Decide the days for posting and schedule topics against them. Try to fix the same day of the week for each blog. If you have a team, convey the schedule to all the concerned individuals, confirm their availability, and ensure they turn in their work timely.
Write in Advance
Don’t wait for the last moment to start writing. If you already have a list of topics ready, write regularly regardless of the posting schedule. You can save the text and attached images in WordPress (or whichever service you use), and do final proofreading later. Or you can wrap up the post completely and schedule the posting to a later date.
Working this way will also help you out on days when you fall sick and need to lay in your bed, or if you decide to go on a vacation.
Use One Blogging Platform
Keep all your blogs on one platform, so that you don’t mix up your blog posts, or forget to update one. When it’s all in front of your eyes together, you won’t miss out on a thing, and it will also be easier to remember what all you have already covered when you are deciding the next set of topics.
So whether you prefer WordPress or Blogger, keep all your work together. Opt for a similar framework and theme, it would make things less complicated for you.
Add Images and Infographics
Writing long posts for each of your blogs could be taxing, but compromising on insights is not the alternative. Focus on how you can make your blog posts more effective without making them very detailed.
Use visuals like suitable images or infographics to convey more with fewer words. You can also manage the length of blog posts for different blogs. You don’t need to make all your blog posts lengthy and detailed. For each blog, you can have some topics of 500 words and some of 2000 words. Schedule one long post and one short post on your different blogs at the same time, so that the workload gets balanced out.
Build A Team
Is running a one-man show getting overwhelming for you? Having a team to help you maintain your blogs could make things easy for you. Of course, it might require you to spend a little, but if monetization is one of your goals, then you should consider having more people on board.
You can have an additional writer to create more content, or you can keep all the writing work for yourself and take help for graphics, social media, SEO audits, etc. Remember that you would have to keep track of the team’s workload and monitor their performance.
Even if you live in a place where finding professionals is tough, you have nothing to fret about. It’s easy to create a virtual team; you can hire people virtually and manage your work on a cloud-based project management service.
If you can function without a team, it would be advisable to stay in touch with freelancers who can step in when you have to step aside for some other work, or you want some additional content for some special occasion.
Invite Guest Bloggers
By requesting credible bloggers to write a guest post, you can make things less tedious for you. Moreover, audiences would be happy if other writers bring in fresh perspectives and insights for them.
However, don’t just let random people write on your blog. Allow people cautiously as you want original ideas and well-written posts. And show your gratitude towards their efforts by mentioning their work on your social media and newsletters.
Take Feedback From Readers
Ultimately, the blog is written for readers, hence their reviews matter. Take note of their comments and feedback; you can easily figure out if you are on the right track or certain things should be done differently.
You can also find new topics to write about based on their response. Readers often let bloggers know if they want to see anything covered, hence don’t turn off the comment section and be responsive on social media.
Managing multiple blogs is tough, but not impossible. If you are committed and disciplined, you can run multiple blogs efficiently. You have to remember that there won’t be any space for complacency, and you would have to be on your toes (actually, your fingers!).
Just remember that it takes time to get used to the increased work. It will seem daunting at first, but after a while, the time spent on managing content on all your blogs will reduce, and you will become more efficient. If you are ready to be there for a long haul, there is no stopping you from becoming a blogger who can manage multiple sites deftly.