Why do businesses hire writers? For one and only one reason – To persuade. You’re either selling something, giving information about a product or service, influencing the reader to see your point of view or triggering an emotional response. The point is that words are a powerful tool that can evoke a response.
Professional writers know this.
That’s why content is never random. Writing persuasive content is an essential component of being a successful writer. Fortunately, it’s easy to influence readers. Here are a few useful tips for writers that can help them influence readers:
The reason why a reader will click your article over another boils down to your headline. Use a catchy headline rather than a boring one. For example, you’re more likely to pay attention to a headline that says, “6 Things You Never Knew About Potato Chips” rather than “Facts And Information About Potato Chips.”
Add Bullet points or subheadings
Bullet points and subheadings break down text into easily digestible reads. Large, chunky text is harder to read than small paragraphs or bullet points. Remember that readers like to skim through articles before reading them. Attention span is short.
Give important information first
You don’t want your audience to wait till the conclusion to receive the most important information of your article. Give the most essential information at the beginning of your content because if you wait till the end, they’ll be long gone.
Use short sentences
Long sentences confuse readers. They might not even remember what you wrote at the start of the sentence. Short sentences are not only easy to read but they keep copy crisp and clean. Short sentences are powerful.
That being said, you can use long sentences. Just make sure there is a short sentence before and after the long one. It’s perhaps one of the most useful tips for writers.
Use simple words
Avoid using complex terms and jargon unless you’re writing a technical article. Nobody likes fancy words. You might come across as a know-it-all. Content should be light, conversational and simple to read.
Trigger a response
At the end of the day, you want to trigger a response in the reader. It may be an emotional one (laughing or anger), a physical one (buy a product) or a mental one (a change in opinion).
Add an image
The old adage that a picture says a thousand words proves true in content writing too. One of the most useful tips for writers that I’ve come across is to always add an image to the copy. It could be an attractive picture, a diagram elucidating the content or a chart supporting factual information.
State facts but also give your opinion
Professional writers know that facts can serve as the foundation for persuasive content. But facts can be boring. It’s your opinion that will draw the reader in.
Add the you in your writing
Finally, add a dash of personality, a good measure of your writing style and a generous dollop of your unique voice to make the content truly persuasive. When you show your most authentic self to your audience, it increases your credibility and trustworthiness.
In conclusion, persuasive content consists of a catchy headline, bullets or subheadings, short and simple sentences, gives pertinent information in the beginning, avoids jargons, triggers a response, has a nice image, states facts but also has your opinion and has a dash of your personality. Now it’s time to woo your readers.